Qilu Petrochemical Corporation Alcohol Products E-commerce Marketing Programs To Study

This paper details the characteristics of alcoholic products and development of domestic and international chemical engineering, combinative actual circumstance, adopt the comparison research with market research method, contrast the traditional marketing mode and domestic and international go together the industry electronic commerce marketing mode, the necessarily and feasibility of E-commerce marketing is analyzed. Then, the E-commerce marketing project of alcoholic products is studied. Finally, problems during the implementing that may be faced are analyzed , and at the same time corresponding solutions are given. The textual research contents have primarily below several parts:First,the E-commerce marketing opportunity analysis of alcoholic products. According to characteristics of products, marketing demand and industry purchasing behavior, opportunities and strategies of E-commerce marketing are analyzed in this part.Second, E-commerce marketing project of alcoholic products, include the product project, pricing project, distribution project and promotion project, at the same time, the coordination project is proposed.According to requirements of E-commerce, flexible product, precise positioning, precise pricing, precise segmentation, virtue distribution and promotion are researched.Third, problems and solution during project implementation. Being dead against honesty and conflicts of distribution in internet, possible problems that may be faced during implementing are analyzed particularly, and the corresponding solutions are given.