Design And Establishment E-Marketing System For Coordinate Measuring Machines

In order to promote the Coordinate Measuring Machine (CMM) technology in the manufacturing industry, this dissertation mainly discussed a CMM E-Marketing system construction procedure which included the initial planning, concerned design and the final result. The main propose of this system is to take the advantage of the web to accelerate and close the relationship and communication between the customers and CMM manufacturer, thus to achieve the "Double Win". This dissertation discusses the theory of E-marketing and the market features of CMM industry, and try to find the integrate point of the both. Base on the feasibility analysis, we proposed our implement plan. We plan by taking total 3 steps implementation, the CMM E-Marketing system gradually put into action. The main work of this dissertation includes:Analyses the features of the CMM market and CMM customers, probe into the necessity of utilize new media & method in the CMM marketing.An introduction of the e-marketing system. Based on the understanding of the current China e-marketing situation, we proposed the cut-in point.We have built a web construction plan, thus have a good base for the successful e-marketing system.Through the 2 steps implementation, we achieve the target of construct e-marketing system. A detailed introduction has been made for the whole system build procedure. We make a research on the web implementation result.We have tabled a proposal for the next step that can help the enterprise getting continual success in the future.The main creative work includes:Build the first Chinese CMM technology web in China.Build the first CMM Web Club in ChinaBuild the first Chinese BBS forum in the world.Through the successful experience of our 2 steps in the web construction, we have the strong confidence that after the finished of the third step: our enterprise intranet will put into action, our information channel will be smooth and fast, thus we can achieve competition advantage by fully utilizing the advance web technology.