Traditional Old Shops And Corporate Identity

The Chinese traditional old shops are important part of Chinese historical cultural heritage.And the development of traditional old shops could bear witness to the development of city. It's avaluable research trend to study the phenomenon of Chinese traditional old shops from the angleof the theory of design. And till now, there aren't many scholars who studies design focused onthis aspect. By baptism of years, the old shops can gives special feelings by directly perceived andthe strong visual effect. It's necessary to study identity resources of the old shops for study theChinese CIS, and that the conformity of CI is helpful to the management and development of theold shops. This dissertation based on the investigation on the spot and relatively documents,demonstrated mainly by paradigmatic and analytical method, to analyze and conclude theresources of the old shops CIS and take for that there are many identity resource anddevelopmental space of the old shop's identity. The thesis puts forward that, to some extent theChinese old shops is the design of early Chinese corporate identity. The different states of theChinese old shops nowadays are also be analyzed, and investigated the relations between thedevelopment of Chinese old shops and CIS design theory.