| Content summary: This text studies the development of the scenic spot on the basis of analyzing the current situation of tourism development of Dragon and Tiger Mountain scenic spot in an all-round way. According to the materials from Dragon and Tiger Mountain management committee and investigation on the spot, the text narrates tourist resources briefly, analyzes in depth the state of domestic tourist market, the tourists of the market in golden week and international market, combs the traveling products of Dragon and Tiger Mountain in an all-round way, analyzes food, the situations of the constellation, transportation, sightseeing, shopping and entertainment individually one by one and shows existing travel marketing tool. This text holds that after many years' developments, Dragon and Tiger Mountain has already begun to take shape. The management system of scenic spot converts from a mode of the administration bureau to the jurisdictions of county, favorable to the development of the scenic spot. But the system of Dragon and Tiger Mountain travel Co., Ltd. responsible for scenic spot travel development of resources and management and that of management committee isn' t suitable. It is a company operated independently to be dummy, in fact still limited to the management committee. Meanwhile, the ideas that the management committee invites outside investment, management theory do not accord with the demands for market economy. I think that Dragon and Tiger Mountain travels (group), Co., Ltd. should set up clearly established ownership, unify of responsibility and right, operating normally modern enterprise system of joint-stock company type as soon as possible. The committee also should devote more efforts to inviting outside investment, introduce the advanced management theory, quicken the development of dragon and Tiger Mountain tourist industry.
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