Accuracy And Interest

The subject of studying in this paper is the accuracy and interest of language of artistic design in poster advertisement. I choose this subject because there is a kind of prevailing phenomenon at present. Many designers only pursue the interest of design and ignore the accuracy of design. The result is producing many works that have certain aesthetic vision form but often make people scarcely know their meaning. Then, I think the accuracy and interest of language of artistic design in poster advertisement and the relation between them are questions deserving to think deeply.Accuracy and interest involve a lot of respects in poster advertisement. I do not want to involve every aspect of this matter, and I am not able to do it as well. I just choose some concrete points about this big theme. This paper is made up of 17 little articles. Each article is drawn thinking and proving by one little point related to the theme. Each little article has certain independent character and at the same time I attempt to make them have certain logical connection as well.The paper can be devided into five major parts.They are: quoted passage, the chapter about accuracy, the chapter about interest, the chapter about their combination, the conclusion. The chapter about accuracy, the chapter about interest and the chapter about their combination are the main parts of the paper. The chapter about accuracy is made up of these articles. They are "Accurate and Only" , "Accuracy and Advertising Goal" , " Accuracy and Culture Environment" , " Accuracy and Investigation" and "Accurate cutting point" . In "Accurate and Only" , I put forward the meaning of accuracy in poster advertisment. Accuracy is transmitting a specific idea or specific information of enterprise and goods for specific receiver, and finally the poster can promote social good prevailing custom or promote selling. I think "accurate" doesn't mean "only" in poster advertisment. Accuracy is necessary, but it doesn't mean we must express the theme information in only way. The designer still needs to set thinking free. "Accuracy and Advertising Goal" analyses the accuracy of design from the direction of advertising goal. It especially points out the poster advertisement for merchandising concern. Because there are different growth stages in enterprise andThere are different advertising goal at each stage, so if wanting to design accurately, we should make a concrete analysis and make the corresponding countermeasure. " Accuracy and Culture Environment" analyses the accuracy of design from the direction of person who accepts information. If wanting to design accurately, we should attach importance to the character of person who accepts information. And the culture environment of the person who accepts information is a charater that especially merits attention. Because this character has certain representativeness and gernerality, and the influence is great. If wanting to design accurately, investigation is necessary. " Accuracy and Investigation" enumerates some examples about poster advertisement of commerce, and it analyses how to investigate. "Accurate Cutting Point" analyses the accuracy of design from the direction of choosing the advertising information. While choosing the information, two kinds of information are worth special attention. First, the information that can embody target' s essential character. Second, the information that can represent target's advantage.The chapter about interest is made up of theseArticles. They are "Interest" , "Creating Intension and Creating Diversity" , "Ingenious, Peculiar and Fantastic" , " The Ingenious Likening" , " The Ingenious Overstating" , " The Ingenious Sympolizing" and "Degree" . "Interest" analyses the importance of the interest in poster advertisement and enumerates some common skill of forming the interest. Now some people believe that creating intension is creating diversity in design. I put forward my own opinion on this matter in the article named "Creating Intension and Creating Diversity" . Creatin...