A Research On The Issues Of The Only One Child Travel Market

Segmentation strategy has become increasingly important for successful marketing planning in the tourism industry. After over 20years' development since the Family Planning Policy, China has entered the era of the Only One Child. The Only One Child Group will dramatically contribute to the development of our country's tourism in the future.This paper tried to illustrate from three parts:Introduction. The tourism market can be divided into several segmentations, but among which there is no market segmentation about The Only Child market. The writer found that there were still large spaces in the field and pointed out that it is significant to carry out studies on the market.Text. It can be further divided into three parts. The first emphasized on analyzing the characters of The Only One Child from the aspects of their personalities, consumption characters, and their traveling behaviors. The second made a probe into the present development of the market and some problems were pointed in the part. At last, some suggestions were given in the text.Investigation questionnaires. The writer distributed 430 pieces of questionnaires in Baoding and Shijiazhuang to make an investigation, which contained very important first-hand information about the market, and an analysis about the result was given as well.The paper made a tentative innovation and breakthrough in the followingaspects:Pointed out that our country has entered the era of The Only One Child. The future tourism development will be heavily oriented by The Only One Childmarket.Investigated the market and analyzed the characters of the market.Analyzed the status quo and the problems in the market developing.Put forward the advice and suggestions on the market.