Discussion On Corporate Culture Remolding And Corporate Continuous Development--Thoughts About The Corporate Culture Strategy Of China Petroleum Jilin Petrochemical Industry Company

Relation between corporate culture remolding and corporate continuous development is the key part in the research on corporate culture. The author stated the relation between corporate culture remolding and corporate continuous development, existing issues and measures for them.The first part: Summary of corporate culture In certain conditions, corporate culture, which reflects the values, business philosophy, criterion of conduct, common faith and cohesive strength of the enterprise and its personnel, means the cultural conception, cultural form and behavior pattern, which are formed in an enterprise when it organizes its production and operation, and the compatible system and institutional framework. Hereby, the author explained the concept in the following 6 parts: culture, concept of corporate culture, contents and compositions of corporate culture, the rising and development of corporate culture, characteristics and functions of corporate culture, and corporate culture status in a corporate and its influences on the corporate. Corporate culture status in a corporate and its influences on the corporate include: first, corporate culture is the soul of a corporate; second, corporate culture is the important spirit guarantee for implementing the corporate system and the operating strategies; third, corporate culture is the concept basis for achieving the innovation on corporate system and corporate operating strategies; fourth, corporate culture is the source of enterprise vitality; fifth, corporate culture is the control for the conduct criterion of enterprise. The second part: corporate culture remolding and corporate culture developmentThe objective of remolding corporate culture is to ensure an enterprise a continuous development. While, the continuous changes of the enterprise's inside and outside environments require the continuous development of the enterprise base on the corporate culture remolding. Corporate culture remolding is one of activities that an enterprise keeps its continuous development. And different enterprises have different understandings on this activity. Some enterprises have definite requests on remolding their corporate cultures, which are self-conscious remolding courses; while most of enterprises make the continuous development as their first objectives, remolding their corporate cultures unconsciously. In this part, the author emphasized on introducing the following four parts: the meanings and contents of corporate culture remolding, rules and procedures of corporate culture remolding, measures of corporate culture remolding, and relations between corporate culture remolding and corporate culture development. Corporate culture remolding is not the burden for an enterprise's development; is not the ostensible measure; is not the action demanding expenses while not asking for rewards. Corporate culture is the immaterial assets of an enterprise, and the productivity to make the enterprise develop healthily, stably and rapidly. And the author concluded that corporate culture remolding is the basis for the continuous development of an enterprise. Suitable corporate culture remolding has positive enforcement to the continuous development of an enterprise, which can improve its continuous development; however, unsuitable corporate culture remolding has negative enforcement to the continuous development of an enterprise, which can hinder its continuous development The third part: China Petroleum Jilin Petrochemical Industry Company is exploring the road for remolding corporate culture, enhancing its corporate culture construction and ensuring its continuous development. In this part, the author introduced the corporate culture status of the company, contents and measures of corporate culture remolding and achievements. Based on the actual conditions of reversing losses into profits and achieving the fourth business-establishing objectives, China Petroleum Jilin Petrochemical Industry Company reaffirm the existing corporate culture type, basic mode and the corpor...