Surving Strategy Research Of Solar Power Trade

Rich in solar energy, and as largest developing country in the world, there are still about 70 million. Population in China cut off from electricity, these areas always far from electricity Grid. It hard to supply power through convention electricity grid solar power system becomes main method of solving power-using problem in these areas.When promoting economic development, improving living standard of daily life, China is also facing huge pressure from environment protection. So, the potential market of solar power in China is immense.Through the case analysis for environment of solar power and Tibetan XinXing company, the thesis deeply discuss the survive strategy and market strategy of solar power, and given author's suggestion. Thesis mainly analysis and discuss following field:1. Discuss the present situation of solar power in China in detail.2. Through macro economic environment and porter's Five force analysis, conclusion the environment and structure characteristic, and introduce the conception of modelized production, discuss the condition of carrying out the modelized production in solar power Line.3. Under the case study of Tibetan XinXing Company, through analysis for competitor, inter value chain and the SWTO analysis for the results of value chain analysis conclude the actual environment of solar power in China. Proposed the strategy of up-and down reach combining, and furthermore, survive model of organizing modelized producing, and market model of relationship marketing. Through these model, enterprises can build up competitive advantage on exploring new market, cutting cost of supplying, higher the barrel of entering and improving quality of product and service.Hope thesis could help for the development of solar power in China.