The Evaluation And Classified Optimization On The Urban Investment Environment In Southeast Fujian Province

Since reform and open-door policy, the coastal regional economy of our country has got high-speed development. Undoubtedly, The foreign capitals are strong engines which spur its growth. The investment environment is the primary issue considered before making investment decision for foreign investors. The competition of absorbing foreign capitals has been transformed into the competition of the investment environment in fact between the areas. As the city is an intensive systematic entity of regional economy, the quality of its investment environment has determined the integral level of the regional investment environment to a great extent. The difference in position , scale , history , culture , economy faced and social concern, have brought up the heterogeneity of the investment environment of different cities. Discovering the inner difference of urban investment environment and the comparative status of urban investment environment benefits to improve the urban investment environment pointedly, promote the regional whole competitiveness, strengthen the ability to attract and digest the foreign capitals.On the basis of understanding the investment environment theory , this paper takes the Southeast Fujian as a case study. After giving a deep insight into the characteristic of utilizing the foreign capitals in Southeast Fujian province, the paper constructed the evaluation index system of investment environment by selecting 32 indicators. Through combining analytical hierarchy process (AHP) with principal component analysis, the paper evaluates the general investment environment of 11 cities in Southeast Fnjian province. Such research uncovers the space distribution characteristic of comprehensive appraisal scores and the inside difference of the investment environment system. The conclusion is that the obvious difference exists in the investment environment scores, that Fuzhou, Xiamen Lead other cities far away in the integral level of investment environment and that the four subsystems of the urban investment environment in Southeast Fujian develope unbalancedly. At the same time, Dynamic analysis reflects every effect that cities improve the investment environment in recent years.Based on the above-mentioned quantitative appraisal, the urban investment environment of Southeast Fujian is classified by using cluster analysis method and 11cities in Southeast Fujian province are categorized into four groups by investment environment. Then the paper draws the main feature of each class and propounds some improvement measures. With the acceleration of industrialization and urbanization progress, urban megalopolises will be the basic unit of the world competition. So the paper put forward that the urban investment environment of Southeast Fujian must be integrated under the background of the development of cities and the development trend of economic globalization. With the development of international direct investment, soft investment environment plays a more and more important role. So, on the basis of summarizing the experiences of investment environmental construction both at home and abroad, this paper put forward some constructive suggestion on improving the soft investment environment finally.