Analysis On The Matthew Effect In Marketplace

"Matthew effect" in marketplace is a common phenomenon in reality. But there is a few articles on this topic. According to what had been searched, much articles' emphasis is on description analysis of market structure only. Few one has done deeper, such as cause analysis. The author did the first systematical analysis on this. What he had done can be divided into three part: the first is description analysis on Matthew effect in marketplace, especially the causes analysis; the second is models analysis on these causes; the third is empirical analysis in market of sportswear-the author had done test of a model he setup before.The main conclusions of this paper are in chapter 2 to chapter 4.In chapter 2, the author extracted four causes of occurrence of Matthew effect in marketplace and put forward the reference definition of Matthew effect in market. He drew conclusion of what the differences lead to Matthew effect and differences on occupation of resources, operation abilities, consumers' choice and rule in the market lead to Matthew effect in market.In chapters, the author had set up models on market with a certain preference ordering and worked out a fulfilled solution structure. These models prove that only if all the commodities which consumers choose are indifferent, dose not the Matthew effect take place. That makes the occurrence of Matthew effect be obvious. And that also lead to multi-structure in consumption of resources.In chapter 4, the author emphasized on the relationship among preference orderings, market structure and Matthew effect. In the solution structures, one conclusion is obvious and important, when the kinds of preference orderings on one category of commodities is lesser than the kinds of these commodities and income constraints can be ignored or affect less, Matthew effect will occurrence surely. This conclusion can be predictive.