Business Analysis Of The Format Franchising Sales Channel For Name Brand Manufacture Of Domstic Fashion Industry

Almost every fashion company has to figure out how to transform sales channel systems. Presently, the trend for the cost of traditional extant sales channel of native fashion company comports in a high level. Franchising format business mode brings a span-new way to amortize or solve this phenomena . Meanwhile, Franchising format becomes the key method for Fashion Company to expand its market share in target geographical area. Explores the marketing research process from a practical viewpoint, economic evaluations of sales outlets' supply and format outline shows that in in global competitions of fashion market, business format franchising sales system structure runs development priorities and growing phase according to previous steps' results . An overview of the research process and techniques about market dilatation is presented with emphasis on sales chain application for the complementary sales structure. Based on analysis of contemporary franchising format references and latest brand marketing theory, the author provides the ways how build brand equity and famous brand of China fashion industry by creating franchising format. In today's competitive environment more and more domestic fashion companies are recognizing that the most promising way to build and keep the right kind of customers market is one-to-one brand marketing, To be both efficient and effective, these brand holders must be able to identify the customers and potential customers that represent the exactitude value to the sales terminal, business format franchising could offer a comprehensive brand base provides the necessary information to accomplish this task. This veritily identifies the essential components of an effective name brand effect base and demonstrates the use of franchising format for excessive value manufacture marketing, and to ultimately sell the product.This article consists of four parts. Part one defines what a fashion brand is, analyze the sales channel theory, show the necessity and feasibility of fashion company's adopting franchising format. Part two look at the present conditions of domestic fashion industry's sales channel, analyze the consume structure, market segment and the consumer of clothing market, study the domestic fashion market conditions by using the SWOT method , shows the feature of domestic fashion franchising format . And part three point out the shortcoming of franchising format through comparing the domestic company with overseas fashion company. Compares outbound and inbound fashion marketing, focuses on the use way in selling, sales scripts and outlines important steps for effective chain sale system. In the last part, it looks at how to solve the problem existed in domestic fashion industry, especially about franchising format and build Chinese own famous fashion brand.