The Marketing Conditions Ang The Methods Of Solution That The China United Telecommunications Corporation Changsha Brand Be Developing CDMA

CDMA(code division multiple access)is new telecommunication technology, which is more advanced mobile network than GSM, CDMA is used widely in America, south Korea and Japan etc. The world telecommunication organization regards CDMA as one of the main mobile technology in the future, It is in behave of the tendency of the future telecommunication.CDMA is emphasized in China, The information department of China only authorize the union telecommunication corporation to manage CDMA. And invest 10 billion to build the CDMA network.However, as new telecommunication technology, CDMA cause a lot of managing problem, It is very difficult in marketing CDMA in the beginning. The user market is not able to accurately segmented. The marketing policy is not coordinate with the demand of users. The aspects of the industry do not efficiently cooperate. The limited resource is not used efficiently in most important field.The thesis discovered the problem on CDMA in the cause of marketing, and analyze the cause. Meantime, put forward the method the solution. The thesis is made up of five departments. The first department introduces the Chinese Union Telecommunication Corporation Chang Sha Brand and CDMA; the second department tell CDMA marketing; the third department raise the managing problem; the forth department analyze environment and use the marketing theories; the fifth department put forward the method the solution.