Analysis Of Modern Commercial Form

Through elaborating the evolution law of single commercial form and commercial form structure, this paper analyses the law and the mechanism of commercial form development from static state, dynamic state and the combination of both states. On the basis of above study, this article points out three types of modern typical commercial forms-large-scale chain supermarket, chain convenient store and online store, which under global economy are suitable for China transformable economy and present economic situation. The thesis makes a concrete case analysis of the three commercial forms and gives a positive research of their situation in current China.This paper reveals the mechanism of modern commercial form by economic theory. From system factor, it explains the required external conditions and inner power for commercial form development. In light of economic efficiency, it shows the objectivity and inevitability of modern business model's formation and indicates that modern commercial forms embody the market structure of Non-Perfect Competition, which scale economy and information technology are basic approaches of improving transaction efficiency of modern commercial form. Aimed to China's commercial form structure's vicissitudes and existing problems the paper puts forward suggestions, which could provide helpful thoughts for China's commercial form's upgrade. This article strengthens efficiency of modern commerce, and twists the thought of attaching importance to production, thinking nothing of circulation. Meanwhile to present China's marketing it intensifies the importance of commercial form which is the token of modern commerce.