Rational Research On Slotting Fee Of Supermarket

It was from U.S.A. that the supermarket collects the slotting fee from its supplier, and it was brought into China by Carrefour in 1995. The slotting fee means that the supplier pays to the supermarket in advance to make one's own products enter the selling area of the supermarket and display on the shelve, or the expenses deducted by the supermarket in the selling payment for goods in the future. At present, our country supermarket gross profit level is generally relatively low, the slotting fee compensates the coming profit, but the low gross profit is just not the basic reason for the slotting fee. The slotting fee accords with the trade principle and competition principle of market, and we can regard it as the price of supermarket brand. The slotting fee accords with the resource rareness principle and the land rent theory of economics too, and it has positive impact on social economy. But the appearance of the slotting fee made the supplier discontent, and caused the relationship of the industrial and commercial to be tense and the low efficiency in supply chain. And this is not good to the development of the supermarket and supplier. For this reason, suppliers should strengthen cooperation with the supermarket, combine the resources of both sides, improve the operation efficiency of the supply chain, and promote their own competitiveness. Our government should issue relevant regulation to normalize the slotting fee.The slotting fee causes quite a lot of discussion. The industrial and commercial both sides stick to their own views, and the academia talks about it endlessly. So it is difficult to decide who are right and who are wrong. This text will analyze and probe into the rationality of the slotting fee in these ways: the supermarket profit, marketing and economics, and use the following methods: documentary method, the method of qualitative analyzing and standardizing analyzing, and so on. And it will put forward some constructive suggestions on the issue that how the supplier, the supermarket, and government department solve this.