The Study Of Audit Service Quality In Accounting Firms With Customer Relationship Management

This paper is investigating audit service in accounting firms with customer relationship management. It is increasing competitive advantage and hold customers for accounting firms.The aim of this research is: (1) it measure audit service quality through the review of literature, specialist interviews and customer interviews for accounting firms. And this paper construct questionnaire to investigate service quality on customer satisfaction for accounting firms. (2) It is investigate significantly relative of instructional background in service quality on customer for accounting firms. (3) It is investigate service quality, customer satisfaction and behavioral intentions for accounting firms. According to the conclusions of paper researches, specialist interviews, and questionnaire, this research provides suggestions for accounting firms.