Marketing Strategies Research On The Appropriative PRN Device Of The Bank

After China entering the 21st century, with the development of the Financial marketing process, the investment for the basic equipment becomes intellect and more sensitive for the price and cost of the product. The price-war makes each firm press. The enterpriser has to enter the discussion of the plan for finding new marketing strategies and keeping the competitive predominance.This paper does some researches and analyses on services marketing strategies, and the object is appropriative PRN device of the bank. First it analyses the trade status of the financial market in China, and introduces its scale, the main providers, the characteristic of services and the imminence to import the ideas of the services marketing. Then it goes deep into the strategies and situation analysis of the appropriative PRN device of the bank, including the meaning of services and how to develop a new services marketing strategy. Lastly, it points out the service-profit line and hopes to set up services marketing strategies to keep the Customer satisfy and the firm profit.