| Air purification industry is a new industry, which has developed with the increase of many fields' demand for the environment. The wide development prospect attracts many enterprises to enter the industry, which causes the competition to be aggravated day by day. So it is very important that how the enterprises in the industry make sensible business development strategies.This paper is a research about TianSheng Company. Its main business is purification project. In order to help the enterprise to make the sensible purification project business development strategies, the author analyzed the external and internal environment of the enterprise. The author also hoped to enlighten other companies in this industry.This paper is divided to five parts (Chapter 2 to Chapter 6).Chapter 2: In order to make readers know more about the background of this paper, the author introduced the whole situation of air purification industry.Chapter 3: The author introduced the development process of TianSheng Company. Then the author analyzed deeply the main problems that this company has now.Chapter 4: To make the company realize its resource advantage and inferior strength, and find the chance and threat in purification project market, the author analyzed the external and internal environment.Chapter 5: In this chapter, the author made the business development strategies of purification project.Chapter 6: In this chapter, the author gave some advice and pointed out that the enterprise should control and adjust the measures during the period of carrying out the strategies.In this paper the author used the method of combining the theory with practice. |
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