The Study On Intelligent Market-driven Enterprise And Its Measurement

With the era of network coming, the market condition business faced has been changing. The traditional theory of market-orientation under the traditional mode of business is appearing localization. Advanced network-centred information-technology including business intelligent (BI) , data-dig and so on, is affecting the wok of collecting ,transmitting, sharing and rapid responding market-related information. Under this context, researching market-orientation and its measurement have very important academic and practical signification. At the proper time, this thesis puts forward the concept of intelligent market-driven enterprise and the frame of business mode, and compares with other modes of business, so that it can demonstrate this kind of business mode is advanced and inevitable. At the same time, it synthetically evaluates intelligent market-orientation degree so that enterprises can compare itself in different period and compare with other companies to constantly perfect itself and have continuous competitive advantage.The field of study is listed as follows:â‘  Analyzing the mechanism of production. Under the condition of era of network economy, the change of traditional market-orientation is the trend. The advanced network-centred information-technology and the over 10-years experience of market-orientate management become the base of intelligent market-driven enterprise's production and development.â‘¡ The meaning of intelligent market-driven enterprise. With the change of environment and own ability, the business-customer relationship becomes the kind of fellow; business mode becomes intelligent market-driven enterprise. Compared with interior-centred enterprise and non-intelligent enterprise, intelligent market-driven enterprise has superexcellent advantage. And distinguished with market-intelligent enterprise, network company and dummy company, it can improve efficacity and efficiency and create continuous competitive advantage.â‘¢ Intelligent market-driven enterprise mode. It includes 5branchesas follows: business strategy mode, business organization mode, business culture mode, business IT mode and business knowledge management (KM) mode.â‘£ The measurement of intelligent market-orientation. According to 7 choose principles, at the base of the indexes that effect market-orientation, customer orientation and market-intelligence, it presents the index system of intelligent market-orientation degree. The system have many indexes and many arrangements, so a two-layer fuzzy synthetical evaluation method is used for measuring .