Brand Strategy And Brand Management

With the coming of New Economic Era, market environment has been greatly changed . The competition between corporations is focus on that of the brand stratagem. No brand will not have market. In china, many corporations had finished the transition stage from production management to brand management. But problems raised by brand management are existed, such as wrong sales promotion, absence of the new concept, losing character, or small scale. Because of the less international brand in China, the brand level in China market is still at a primary stage.This article will discuss the brand from brand theory, how to built brand, how to manage brand, how to make sale policy, brand extend, brand protection, also the difference between our country and foreign . In the prelude, it describes the significance of brand stratagem by analyzing the change of market environment in new era. Particular discuss the brand' s define, function, competition, value. From the positive and negative viewpoints , brand extend tells the form reason and the factors about the brand management mi splay. Brand protection gives the rules and regulations in developed and developing nation. By giving the gap between the world brand and local brand , solving the china corporation how to approach to the world brand.The article gives a lot of detail examples about how to brand management, brand communication, market orientation, price style, and production combination.