| This thesis draws support from the concrete data of the white spirit industry at first, has carried on detailed analysis to industry' s overview, market characteristic, competition pattern of white spirit of our country, so main as to offer excess of supply over demand of market of white spirit, market penetrance to drop and the market is in monopolizing this three major conclusions of state of competition. Secondly, through produce and sell the diagnosis of enterprises to this specific white spirit of company of wine industry of six good fortune of gold, have carried on detailed exposition to its inside advantage, two respects of inferior position, and has analysed its opportunity and challenge faced. Then, on the basis of analysing above, combine the ripe marketing theory both at home and abroad, how product of wine orient and carry on detailed analysis good fortune to six gold, and take 4 Pses as the thread, wine from products, price, distribute and promote 4 not to go on detailed analysis to gold six good fortune, and has put forward six good fortune wine marketing tactics of gold in view of the above. And from the institutional framework of wine industry' s company of six good fortune of gold, management system, organize get out of and implement the tactics guarantee measure of the marketing by rhymed formula slip system, goal system, marketing business report system and marketing.It is gentle in the course of writing to sell, has used multi-disciplinary knowledge, such as a large amount of strategy, marketing, organization, management, enterprise diagnosing and manpower resources,etc.. Hope that some analytical methods and trains of thought used can make the tactics of marketing and play a certaining reference arrives role to other white spirit manufacturing enterprises in the course of this thesis writing.
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