The Investment Analysis On Project Of Technology Reforming For FAW Middle-heavy Truck Cab Welding Assembly Line

1 Project backgroundFor the sake of keeping the leading position of market share, meeting the challenge of joining the WTO, the civil market of heavy type truck of steady step, FAW wants the product line proceeding the technique to reform.The technique reform will make FAW continuously keep the middle-heavy type truck be in the leading of industry the position.It is key craft of whole truck manufacturing that cab welding process, is this is completely important content that reform of technique.This text intends to analyze the investment value of technique reform for the cab welding product line.2 Market forecasting and products2.1 Analysis in middle-heavy type truck marketThe lorry's market demands is closely connected with the national macro-economic situation. Stabilizing development of economic will pull the market demand of the lorry to steady promote. At the same time, the demand comparison rate of that heavy type and middle type lorry is influenced by both the market factors and the policy factors2.2 Character of middle-heavy truck marketMarket need the influence for increase, increase the deal space suffering the product renewing changing on the behalf of steady step is big;The market subdivides to gradually enhance, and the manufactory pass the bad alienation, to rob to increase the deal market;Consume the corpus to incline to the diversification, and the market compete the free degree, scatter about degree enlargement;Compete to turn the all-directions market competition of direction from the product.2.3 Influence factor in the market of the middle-heavy type truckThe market of the middle-heavy type truck affects the factor to primarily include the economic factor to program the both side with law, laws and profession development.The economic factor includes:The macroscopic and economic situation influence lorry require with market;The scale of fixed assets invests to influence lorry require with market;The scale of credit influence lorry require with market;Road developments influence lorry require with market;Car import and export the condition influence lorry market.The factor that law, laws develop the programming with the profession includes:Construction that '10th 5-year plan of the Auto industry' is right to carry the truck market to adjust and will produce the profound influence;The implement of ' Law of road' and the Public opinion that ' fee change the tax law' the policy lead to and will make the lorry usage the environment alignment the norm with the reasonable;Since become the member of WTO, the law environment change right our country of the production that heavy type car of inside bring upped rigorous test;Limiting the goods carrying capacity to sale middle-heavy type truck constructioned to produce the farsighted influence;2.4 Forecasting of middle-heavy truckTotal market amount of middle-heavy truck unit: ten thousandDevelopment trendLoading capacity is more large;2) Diesel will be used more popular ;3) Heavy truck will be used to specialized purpose ;4) Highway transportation vehicle will be heavily. 2.5 Analysis of opponentsCompare with the civil opponents, FAW has the advantages of:It has the largest product capacity;Product includes all spectrum ;Has the comparing advantage of R&D ;Has the widely sales net, and the service of after-sale is excellent;Disadvantages: main products have been sold for teens years, technology have not been in high level ; the product process are beyond the development trend; the stuff are too big to have high efficient, and average sale amount per personnel islower than some new opponents. 3 Construction scheme3.1 Construction scaleIt is contented to completely promote the level of whole truck technique with the quantity's developments target with request, set up a cab welding shop that have the ability of manufacturing 10 ten thousands cab every year.3.2 Layout, Logistic, Plant position and nature conditionsThe new plant is located in Changchun, Jilin province. The factory area geography is flat, and be faced by west east gentle ascent. The distance...