China Heavy Duty Truck Group Co., Ltd. Development Strategy

China heavy duty truck Co.(CHDTC) introduced Steyr 91 Series Truck from Steyr Truck Company of Austria in 1980's. CHDTC have become one of the largest heavy truck producers from 20 years development. They have some problems at the same time of development, the company hopes to investigate the environment and program the strategy plan.Chapter one: introduction to China heavy duty truck Co.Chapter two: analyzing the macro environment and industry environment, opportunity to CHDTC, using the SWOT analyzing method, we know the strangeness and weakness of the CHDTC.Chapter three: through the information form the chapter one and two , we program the company's strategy.Closure: shortcoming.