Feasibility Research On Three-layer PE Anticorrosive Operation Line Project

This is a feasibility research on a three-layer PE anticorrosive operation line conducted by a joint venture of SPA Ziyang Steel Pipe Plant and a sub-company under Kanssen (Yadong) Group is established. An all-around analysis and evaluations on this project including project backgrounds, related markets, technology, HR, finance are presented here.In the part of market analysis, demand forecasts of project related markets are made by means of market investigation. Then target markets are determined by market segment method. Defining marketing strategy is the starting point to make and carry out the marketing strategy. Being based on 4P theory, the program with appropriate price strategy, direct selling and promotion means to expand market share.A detailed analysis is made on technology for production. With analysis on construction situations and location select, determination of processing design, Flow Charts for producing process, Cause and Effect Analysis Charts for quality control, this project is proved to have the most advanced equipments and process and has competitive advantages.By analyzing organization structure and HR arrangement accordingto HR plan theory, HR program aiming to this project is put forward. Applying Gantt Charts on project scheduling, implementation plan is put forward. Applying earning ability indicates on finance analysis, the conclusion is drawn that this project has strong earning ability. Finally, risk analysis is made according to knowledge on project risk management. Countermeasures are derived.As the conclusion of above analysis, the anticorrosion co. ltd. is established by a joint venture of SPA Ziyang Steel Pipe Plant and a sub-company under Kanssen (Yadong) Group. The three-player PE anticorrosive operation line can fulfill expecting operating goal and make good economic benefits. This project is feasible.