Influence Of The Customer Sophistication On Pricing In The B2C Electronic Commerce

21 century is the information times with network as core. Electronic commerce have gotten swift development in the sphere of whole world based on the great incessant progress made in network communication technology and computer science, it have taken new power and opportunity to enterprise, and it also have brought many new challenge to them,.Be compared with the traditional pricing, the online pricing in the B2C Electronic Commerce are more convenient and flexible, the adjustment can be more subtle, and the customer information are adequate than ever before. It's possible to implement the real-time pricing strategy for e-commerce enterprise with these advantages. In this thesis we established a price-quality algorithm model to introduce a new online pricing arithmetic—the dynamic pricing arithmetic in the B2C electronic commerce, we will discuss the pricing method from the following aspect.1. The thesis introduces the great development of domestic e-commerce, bringing forward the concept of online customer sophistication, and introduces the development of online customer sophistication theory briefly.2. Analyses the influencing factors of online customer sophistication, introduces several measure method to online customer sophistication, establishing an online pricing system based on customer expectation price.3. Introduces the price - quality model and the development of PQM dynamic pricing theory, establishing and describing two algorithm models.4. Establishing a time serial model to estimated and verified the customer sophistication parameter. In this thesis we adopted the multilayer recursive predication method to solve the problem.5. Introduces three online investigation methods and the data mining technique online. At last summarizing the total study work and putting forward the contents which need to be researched for future.