Marketing Plan Of BY-LX Centrifuge

Under the promotion of the factors, such as people's increasing, aging, etc., the total medical equipment industrial output value of our country has kept more than 15% of the high growth in recent years, the medical equipment of the high-tech content has a bright future, but the competition is very fierce, the chance and risk coexist in the market. ''A'' Company is going to develop one new product - centrifuge recently, which is their auxiliary products of product originally. In order to occupy the market better, obtain more profits, evade the risk. It is necessary to make a marketing plan. This thesis is about the marketing plan of the products of the ''A'' Company – centrifuge.A good marketing plan should be creative, initiatives, pertinences and effectiveness. The marketing plan needs to regard customer as the center, market-oriented, it combine marketing plan with all kinds of usable dominant resource and recessive resource target occupy to come. Under the guidance of new permutation combined method, various kinds of factor of production form the most economic benefits in the course of input and output from the production and management.''A'' Company is a typical successful company, which was founded and undertook by some scientific and technical personnel. It produce medical reagent in recent years and have accumulated certain fund. ''A'' Company has found the gap in the market of domestic medical centrifuge while selling medical reagent, a kind of medical reagent that we calls the card of microcolumn gelatin, it is the products that ''A'' Company developed independently according to the likely product in foreign countries in recent years, popularizing and using in our country now, but centrifuge as a complete set was not produced in our country, it needs importing abroad, the users are very inconvenient. ''A'' Company is determined to develop the products of this kind of centrifuge. First, in order to cooperate with the sale of the microcolumn gelatin card, second, in order to find a new point of growth of profit. But for ''A'' Company, the centrifuge is a brand-new trade, so the abundant market survey and analyse of this new project seem to be extremely important.First of all, survey and analyse of the market situation. It is mainly macroscopical environmental analysis, product analysis, the competitor analyses, consumers analyse. Indicating from the data according to State Statistics Bureau and HIMA, etc. the growth of the medical equipment trade is very fast. The state policies support the development of medical equipment trade too. The macroscopical environment is very favorable to the medical equipment trade.Product analysis. Though there are a lot of products of the centrifuge in the market, but the centrifuge that the domestic producer produces can't meet microcolumn gelatin card measure specification requirement .The reason is that the domestic producer of centrifuge has not realized the existence of the detection technique of the card of microcolumn gelatin yet. The centrifuge that is existing use on the microcolumn gelatin card detection technique in the market is all foreign products, these product's costs are high, less maintenance service technical support, so it is very inconvenient for user. The competitor analyses. The present counterpart's competitor is mainly foreign producer. Their products are of good performance, quality is steady, and the appearance is beautiful. But there is not a factory at home; there are only some agents. So the price is high, poor maintenance service. The potential competitor is the domestic manufacturer of centrifuge. Substitute products have not appeared yet at present.Consumers analyse. According to the result of census data analysis from the questionnaire, what the customers cared about most is the products and technical support, and they are unsatisfied with existing service and technical support of products most too. Users know and understand centrifuge mainly from technical magazines...