Font Size: a A A

Research On The Electronic Commerce Implement Strategy Of FAW Trade Company

Posted on:2005-08-14Degree:MasterType:Thesis
Country:ChinaCandidate:C H ZhangFull Text:PDF
GTID:2156360152956949Subject:Business Administration
Abstract/Summary:PDF Full Text Request
When electronic commerce quickly launch all over China, the each profession in droves reform the own operation mode. Some of them adopt the way of original information system combine together with electronic commerce, the others using electronic commerce on Customer Relation Management and Supply chain management. Really, in order to obtain the advantage in the international competition, business enterprise must change their management form continually. Concern the social environment, technology progresses, and the variety of the related policy laws. They must adjust their own competition strategy on time to facing the every kind of impact and challenge with the optimize combination and configure.A tower of strength in china is the automobile industry. There is a long distance on products technique and management level between domestic automobile industry and international automobile industry because of the later starting. With the china entry WTO, auto protect policy time is approached. More international auto giant come into china to establish joint venture and cooperative management. It will let us realize the distance only by coming. In the process of looking for the gap and working hard to shorten the gap, domestic auto industry developed rapidly. During the advance, numerous car factory all have deep going crisis consciousness. Technique can be import, but can management be import? Practice is proved that boring " bring ism" is absolute cannot be execute. Through analysis, our factory found that management can be improved with the aid of information. In the period of global economy flourish developing, most of the successful man that has already achieved big accomplishment increase the management validation and make decision-making much more in time through network and electronic commerce. It can also seize the opportunity and snatch the chance. The auto industry is particularly outstanding. The auto industry generally includes four processes. Raw material purchase, product manufacturing, product selling and services. The e-commerce that extensive developed at present also follow these four processes. It makes the logistics, financing, information impenetrate availably in whole process in order to form a circle management. Output according to it's selling. Practice proved that if the electronic commerce can really melt with the business enterprise and can make management standardization, its function is prominent. The United States General motor company and china FAW-VW are good illustration. FAW general trade company as a subsidiary company of FAW JIEFANG company which mainly management is selling heavy size truck and after-sales services. Purchase is opposite simple, belong to the group inner part the purchase. In order to improved the marketing reaction speed, make the market channel and services network more standard, deepen and refine the logistic management , control the selling, dilivery ,claim process validity and in time , confirm the original information system, Our company have a whole solution about e-commerce cooperated with KINGDEE company. Our company decided to perform the e-commerce extensively after deeper analysis and discuss. The e-commerce project of FAW general trade company including five contents。They are marketing resource conform,logistics management deepen ,financial account dominate, selling client team up ,decision analysis. It is base on originally ERP system and then widen it and deepen it. It's key point is management of marketing ,logistics and services. IT will keep the original system's advantage of handling processes and abandon weak link. At the same time the controlling of financing and transportation permeate among the project. The decision analysis system will be set up on the base of handling basis information. It seeks the key data to analysis on several angle and range to provide the decision support.FAW general trade company has better e-commerce information foundation. The original ERP system has strong function on t...
Keywords/Search Tags:Electronic
PDF Full Text Request
Related items