The Research On The Factors Of Constraints In Distribution Of Sport Lottery In China

By the reform and development of market economy. The environment of Chinese and foreign in our Sports cause have changed. With the change of market economy and sports cause, a tendency toward pursuing the industrialized sport has come into being under the big environment of sports reformation. The sport lottery has been an important part of sports industry by it's effect of raising funds. It is not only the demand of the sport lottery but also the requirement of the development of the market economy in our country and our sports cause.Taking the present situation of issue of sport lottery on China as research background, from such angles as sociology, economics and psychology, this article probe four factors that hinder the development of sport lottery cause in China. Firstly, from the objective necessity of issuing sport lottery, this article put a view that the existence of the sport lottery in China has its objective necessity. As we know, the sport lottery has the character of game. So it clear up a misunderstanding in People's knowledge of issuing the sport lottery. Secondly, from the development of the sport lottery in future, this article redesign the using and define of accumulation fund, and make the model of raising money collectively and spending them separately. Thirdly, on the consuming of the lottery consumers, this article will give you an comprehensive analysis on the lottery consumers basic situation, the consuming motive and the acting consuming of the lottery consumers respectively. Fourthly, from the angle of industrialization, it will focus on the development of the lotteryindustry of our country, provide a very clear model structure of the lottery marketand predicate the development tendency of the lottery industry of our country-that is, fulfill the competition of lottery sales under the unity of the lottery ownership. It also will points out that the beneficence, non-profile and "Pareto Optimum" are the department standards of the lottery industry.In the end this article will give the following suggestions based on the research and analysis of the obstacles that delayed the development of lottery industry of our country.1. Pay more attention to the knowledge, interests and entertainment of the sport lottery, publish the guessing-style lottery with the sports-special quickly, such as basketball lottery, horse-race lottery etc, Promote the quality of the lottery painting, enlarge it's art containing, publishing sorts and the value of collection in order to satisfy different consumers demands.2. Breaking through the present model of public welfare fund in management branches, the one of raising money collectively and spending them separately is used for sport lottery in our country.3. To increase the publication of sport lottery, we should do our best to create the potential lottery-buyers, especially the mid-aged elder and social ensuring groups.4. To eradicate the negative effects on the publication of sport lottery and exploit zealous same other fields, we should lead and adjust the lottery buyers' unhealthy ideas of consuming which is winning a prize and faking a chance.5. Considering the whole interests of the lottery industry of our country, reform the present lottery management system of both the welfare department and the physical education department. Under the premise of the unity of ownership and supervision, made the competition of sales come into practice.