The Research On Joint Distribution Applied In The Chain Retail Enterprises Of China

During the development of the logistics, joint distribution is an important achievement of the technological innovation in logistics and distribution management, and has been the important way for chain enterprises to integrate their purchasing and distribution. The western developed countries highlight the joint distribution. They constantly widen and deepen the theory research and practices of the joint distribution, and have formed a completely system about it, which has been accepted by countries all around the world. Now our country is transmitting from traditional logistics to modern logistics. The research on the joint distribution just stays on the first stage. We still cannot completely apply the developed countries' joint distribution theory to our country's practices. Especially when the chain enterprises grow up, they face the problem how to deal with their more and more commodity flow, and how to win within the competition. It is urgent for the chain enterprises to regular their logistics management, and look for the right distribution mode. The chain enterprises can use the joint distribution as a tool to optimize the resource, low the cost, improve the effectiveness, better the customer service, and win in the market competition.Joint distribution is to distribute the products of several shipper jointly to improve the efficiency of logistics process and decrease the logistics cost. The shippers can gather Small amount of commodity into volume-distribution at the aim of optimizing the resource by using warehouse or vehicle jointly. Joint distribution system is the Nerve network of the chain enterprise. As the basic operation establishment, distribution center that is the nerve hinge of joint distribution plays an important role in joint distribution. The chain enterprises link purchasing and supply, check and accept, storage and keeping with distribution and transportation by the joint distribution center's efficient operation so that they can get efficient distribution system to develop the chain management advantage and realize the scale effect.Firstly, this paper bases on the foreign and domestic research of joint distribution, and analyzes the formation, definition of joint distribution, concludes the different joint distribution modes according to different Profession. Secondly, this paper uses the correlative knowledge such as the logistics theory, marketing theory, systems engineering theory and operational research theory to analyze the formation of joint distribution network, the formation of joint distribution center, and analyze the joint distribution route programming. Thirdly, this paper studies the foreign and domestic successful case and the development trend of chain retail enterprises' purchasing and distribution system in the world,then concludes the different joint distribution mode for kinds of chained retail enterprise. Finally, this paper applies Fuzhou YongHui chain enterprise as the business case. After learning about the actuality and problems lie in the YongHui chain enterprise, this paper seek for the joint distribution mode that is suit for the YongHui chain enterprise according to its development strategy. And give some advices for forming the joint distribution system.This paper has theoretical significance and practice value for the development of joint distribution about our country's chain enterprises. Joint distribution is the new field of logistics research. On the base of paper research, the author will continuous to track the foreland of joint distribution. Moreover, the author will widen the science thought and further the research on joint distribution.