Research On Commercial Distribution Pattern Application

Distribution, as an important segment of logistics activity which links with consumers, rises up by degrees with its deep going and plays a significant role on its smooth developing. Commercial distribution is the product of the development of commodity economic, which promotes the development of sales business and plays a important role "in international economic, so it gets more and more attention the government and enterprises.The paper introduces the relative theories about distribution, including its conception, characteristic, function, segments and types, which let us have a principle understanding. Then analyzes its present condition and its foreground. Through comparing with the developed countries and analyzing the disadvantage factors, the market environment in our country and the influence of WTO. Then makes a qualitative forecast to its prospect using the data of imports and exports trade. The focus of the paper is the three kinds of distribution mode — distribution center, distribution network and electronic commerce distribution. At last, take Walmart for example, analyze its successful experiences in the aspect of distribution.This paper has two parts of qualitative analyses. When forecasting the prospect of the development of distribution, Time -sequence method is used to set up the mode and EVIEWS software is used to solve the results. When fixing the position of the distribution center, data-analysis method and Excel software are used.