The Analysis Of Present Situation & Tactics Exploring Of China's Chain Medicine Shop In The Opening Condition To The Outside World

Chain operation is the product of modern industrial economic development .It is a revolution of circulating industry . 140 years has passed since the establishment of the first chain store. Nowadays chain operation has achieved success to a certain extent and accounts for one third of the shares of market in developed industrial countries. Since the 1960s, it has been introduced into some newly industrialized countries and regions. This pushes the development and industrialization of circulating industry as well as promotes economic growth.Since the reform and opening to the outside world in our country, medicine commercial system reform has made considerable progress, and formed preliminary market oriented circulating system. However, lots of questions are in existence and some of them are serious. Various subjective and objective factors are influencing further development of medicine chain operation in our country. Therefore it is of vital significance to make great efforts to study this topic.The paper reviewed the development course of china' s chain medicine shop and summarized the various progresses of the chain medicine shop completely. At the same time, the writer analyzed the main problems and the causes of the issues in the development of China' s chain medicine shop. By drawing lessons from the development experiences of the chain medicine shop in the developed countries and combining China' s situations, the author raised the path of the chain medicine shop in the opening market condition . It is to make the chain organization into modernization , scaling and informative, and to remain the chain medicine shop develop healthily by standardizing the chain management.The whole paper is divided into four chapters: the first chapter interprets the theories and operation laws of chain management; the second chapter introduces the development path and progresses of China' s chain medicine shop; the third chapter analyzes with emphasis on the problemsin the development of the chain medicine shop; the fourth chapter raises the strategy path and tactics of China' s chain medicine shop.