A Study Of Business Expansion Of YS Series Silver Catalyst

The business expansion of YS series silver catalyst of RIBYPEC(the Research Institute of Beijing Yanshan Petrochemical Co.) was studied. The current market situation and its trend of silver catalyst were analyzed , as well as the product structure, the marketing and the service patterns of the competitors. The costs and prices were compared between YS series silver catalyst and its competitors. On the basis of the interviews and the investigations, the management abilities of YS series silver catalyst, its strength and weakness in R&D, production and marketing, its opportunities and threats faced upon were discussed.In the future of 5 to 10 years, the market capacity of silver catalyst will be enlarged, especially in China. The proportion of production capacity of EO/EG plants adopting high selectivity silver catalyst will be increasing quickly and occupying a dominant place. Could or not be the business of YS series silver catalyst expanded will mainly be decided by the development of high selectivity silver catalyst. The general market goals and the product structure goals of YS series silver catalyst in the future of 5 to 10 years were suggested On the said analysis. The corresponding measures in aspects of R&D, marketing in domestic and aboard, and production, including thereof practical goals, organization patterns, key measures and implement steps were put forward. The human resources policies in team construction, contributions evaluation and salary systems were also raised for supporting the professional strategies.