The Study On Development Of Personal Financial Business For Bank Of China

Personal finance as one of the newly arisen intermediary business with low risk, low cost and high income present the trend of quick development.It can not only increase the intermediary business income of the bank, arouse the whole of bank personal business to develop, but also can bring the flood of a fund of both domestic and foreign currencies deposits to the bank. Personal financial market contains great business opportunities, having become the competition focus of the domestic and international banking industry.The leading international banks abroad not only sets foot in quietly, but also the development of local banking industry is flat-out quickly, making us feel the pressure of the competition equally. Comparing with the others,the Bank of China who first provided personal financial service is already in arrear of both the domestic and international banking industry. For the sake of the whole that realizes the development strategy of the Bank of China and quick development of its personal business, it is necessary to consider and study from the angle of the strategy on the personal financial business of the Bank of China.This paper, according to a series of inquisition of the Bank of China head office concerning two of its branches' personal financial business and questionnaire of the personal financial business market investigation, has determined the personal financial business future development strategy for the Bank of China.Based on the analysis of our country's personal financial business market present condition, it seeks the market opportunity of the Bank of China's personal finance, and combining its own characteristics and resource allocation, determines the Bank of China's development strategy target on personal finance and relative project for executing it.At last it puts forward the suggestion concerning such respects as the whole strategy of the Bank of China's personal financial business, its prospect of programming, its total target of the management, its organization developments, its technique support, its customer's manager selection and training etc.