Effects Of CRM On China's Commercial Banks

With the open policy on China's commercial banking market, the foreign banks and our own banks will engage in a close competition. The gap of management between makes a lot of difficulties on our banks. At 2006, the foreign banks will rush into China thoroughly, inevitably, our banks will enrolled in a serious purgatory which they never experienced before. To be highly competitive, and to take the advantages in the competition, is the core of our commercial banks.The future competition on commercial banking field mainly focus on the customers, especially the high-quantity ones. With the comparison of foreign banks, it can be easily proved out that, as the "intruder" of China's commercial banking market, the shortage of internal customers have placed the restrictions on their developing, however, our commercial banks dominated the field for present. Meanwhile, our commercial banks are the new-comer when mentioned on CRM, frankly speaking, CRM is more a slogan. The foreign banks have tried their best to seduce the "golden" quantity customers, provided them the advantages which maybe the customers never touched before, under such circumstances, our commercial banks will face the challenge on our customer relationship. In the long run, our own commercial banks have evolved in the international financial market, how to capture the customer resources is just a matter of time. Without the high-level management on customer relationship, our own commercial banks will lose their position and get obstructed in the future developing and competition.The paper intend to analyze the effects of CRM on commercial banks, and share the opinions that CRM is not only the results of the lab, in fact, CRM plays a vital role in enhancing the competitiveness of China's commercial banks.