Correlative Research Of Price As To Mass Selling-casual Wear Brand Of Five Cities In China

Since 1990s, the casual clothes has become fashion consumption among the consumers of our country gradually. According to the incomplete statistics, the specialized casual dress manufacturer of our country has been already up to ten thousands of at present, the domestic casual clothes brand reaches more than 2000 kinds, casual dress occupies the main status gradually in the industry of the clothing of our country, the quantity among them buying to sell type casual dress has captured most markets again. Buy to sell one word and mean a whole seller in quantity (or authorizes for dispatch the market ), this kind of method appears in Japan first. This text extend meaning at the foundation , easy suit brand define to quantity person who buy to sell in modern quantity person who buy to sell of commerce. As the buying to sell type easy suit brand of quantity is emerging constantly, the market competition has already shown the fierce state. Becoming serious phenomenon in the face of products have by homogeneity, quantity person who buy to sell brand competition rely on marketing tactics more, and it is the price factor that the marketing factor is the most active, Raymond , Professor of Harvard Business School;The professor had said in the sixties of last century in the department "pricing has been the moment of the truth Pricing decision is the focuses of all marketing activities, "hence, this text regards the quantity buying to sell type brand price of casual clothes as the subjectfor research.The research of this subject is setting up to on the buying to sell typefoundation of surveying and studying of brand profundity of casualclothes in five major city amounts in Beijing , Guangzhou , Shanghai ,Chongqing , Zhengzhou, and has written down on the spot to deal inquality and big class price of goods in the terminal sales field of brand.Because the price influences the key element to be numerous, how toinfluence prices it is very difficult to hold the factor, but it is establishedthat no matter how price is, need consumers 'cognition of the goal andaccept finally, so on the basis of market survey, this text consumesresearch to the goal, have adopted simulation and bought theexperimental law and tested the sensitive block of consumer's price. Useand unite the consumer's taste factor association of the buying to sell typeeasy suit brand of quantity of test of the conjoint analysis , and carry onquantization to that consumers experience utility.On the basis ofabove-mentioned research , get the following conclusion:· Manage the current situation in buying to sell type easy suit brand of five major city amounts;· The quantity buying to sell type big class price of brand products of easy suit is subdivided;· Regard T shirt as the target of consulting , has made the corresponding system of rate of exchange to the substandardproduct card of different shelves;· Pass consumer test in the buying to sell type block of brand price of easy suit of achieving newly amount, and survey and study the system contrast of the rate of exchange;· Using conjoint analysis and test consumers to buy and have a partiality for the factor association, offer reference for product mix tactics of marketing The research of the buying to sell type brand price of easy suit to quantity, this paper has only made the preliminary discussion, because of the limitations of individual's cognitive ability and practical experience of objective resources.