The Theory And Substantial Evidence Research Of Enterprise Strategy Management Based On Network Economy

The high-speed developments of the network economy are not only the opportunity but also great challenge to most Internet enterprises. Particularly, facing the inconstant network, grasping the competitive regular, and formulation the relevant strategy of the enterprise, are more important to the enterprises in the network economy. And the practices tell us that, after the dash of the network bubble, not only the survival network enterprises but also the eliminated enterprises, will understand the truth that, a Internet enterprise's destiny maybe determined by the high and low of the level of the strategic management. However, the subsistent strategic management method and theoretical system of the enterprise are no longer apply to the network economy. So, systematically research the operation mechanism and peculiar law of the network economic; how the enterprises of Internet launch effectual enterprise strategic management, have great theoretical research value and realistic directive significance.The article analyses from the theoretical research and real example, systematically research on how the enterprises in the network economy launch effectual enterprise strategic management. The text has five chapters.Chapter 1 is prolusion, introduces the context, the actuality of the theoretical research and the frame and thread of the text.Chapter2 researches on the connotation and particular law of network economy. Network economy is the economy that made up by the enterprises; the enterprises achieve all or part of the income from the Internet directly or the production and service interrelated to the Internet. Different from the function law of traditional economy, network economy has three characters below: the rule of marginal utility digression, the exterior of network, the positive feedback mechanism. Influenced by these three economic laws, network economy shows the evidence different characters from the traditional economy. Generalized speaking, the network economy is innovational forcing economy, immediacy mutual economy, non-rub economy, speedy economy , celerity economy, "standard" economy. The new characters and function law of the network economy function law bring forward challenge to the traditional enterprise strategic management theory.Based on the further research of function law and character of the network economy, Chapter 3 analyses and sums up the enterprise strategic management actuality and the problems of the enterprises Internet enterprises. And based on this, aims at the particularity of the network economy, reform the enterprise strategic management flow of the Internet enterprises, sums up and brings forwards the commonly approach by which the Internet enterprises implement the enterprise strategic management.Chapter 4 is one core of the whole article; the stress is based on the summarizing of the subsistent enterprise strategic management theory, and then combines the special law of the enterprise management in the network economy, brings forwardthe enterprise competitive strategy applies with the Internet enterprise. Besides the traditional enterprises competitive strategy, standard competitive strategy and innovation strategy should be the main enterprise competitive strategy adopted by the Internet enterprise. This chapter researches on the standard competitive strategy, and brings forward two main strategies adopted by the standard competitive strategy: the CS management strategy guided by the competitive, mainstream strategy of the production.The first four chapters of the article emphasize particularly on the theories. And Chapter 5 analyses from the real example, bring the subsistent enterprise strategy management theory into the practice. The case cited in the chapter is an item plan participated by the penman, the aim is constitute and implement the enterprise strategy for a traditional information enterprise transfer to the Internet enterprise. Via the demonstration research, not only preferably validate the enterprise strategy management theory, but also explore a new enterprise...