Under The Standard Of Competition In The Era Of Knowledge Economy Research

With the development of time and the change of the market competition environment, the competition form between enterprises is changing too. When the economy society is entering into the age of knowledge economy, the competition means of enterprises in market are changing from product and quality and service to standards. The market competition environment is entering into the time of standard competition. The standards are the public production in the past, and the standards are changing into the important part of the intellectual property now, and bring more profit for enterprises in the course of competition on the market. The products are produced before the standards are set down in the past, and the case is changing now. The standards are set down firstly before the company will produce production on a large scale. The enterprises are competing in the course of the establishment and control of standard. If holding the standard, the enterprises will control the market.Based on the time background of knowledge economy, the article discussed three cases including the problems of patents and standards national DVD enterprises faced on international market and the problem of the technical standards contesting in figure TV industry and the technical standard stratagem of American Gao tong company, and analyzed the problem of standard and technical standard and patent and relevant tactic in these cases, and bring forward the related countermeasure and project. The author believes these analyses can provide some useful information to enterprise in the course of market competition.