Legal Regulation Of Tying

As a marketing tying, in today's daily life is not uncommon, has become the preferred marketing tool operators. Originally, it should be included in the context of business ownership by private law to regulate it, but should the implementation of tying the operator acts, is to stay in the use of its share in some of the industry up to the basis of a dominant market position, and it is another matter. As a result, will affect the other competitors in the industry, including those of potential competitors, which is equivalent to their set up a barrier to enter the market. At the same time, the right of fair trade consumers also suffered consequential damages. Serious to say that the act is bound to undermine the existing order of market competition.However, tying behavior and indeed has its own rationality, such as better control of product quality and maintain the goodwill of the operators, reducing consumer choice products blindly bring unnecessary costs, thereby promoting market competition, its national monopoly has not completely ruled out."Anti-monopoly law," the introduction of competition law in our country's beginning to take shape, can be well related to violations of regulations. However, due to the rapid development of China's economy in the period, tying an endless stream of behavior, the implementation of the main showing a wide range of trends, the specific mode of operation are different, which to some extent, the relevant legislation in China has posed a severe test and revealed its shortcomings. Thus for tying how to better regulate, and maintain a stable market environment, is still a long way to go, it requires us to constantly improve.In this paper, the methods of historical research and through the dialectical analysis, from a legal point of view and supported by its economic analysis, tying conduct a comprehensive study, describes the major developed countries, legislative regulation of this behavior and practice, related benefit and learn from experience, analysis and discussion of the regulation of behavior on the tying status of legislation and weaknesses, on this basis has made a number of views and proposals to make further improvement...