The Legal Protection Of General Website

The general website is a kind of commercial marking through establishing corresponding relationships with URL. It is enterprise's network brand and brand value extending.with the rapid development of computer technology and the network technology, Internet Keyword as a new network access is playing a more and more important role and is being paid attention of market competitor. It not only makes people access to the website easily, but also because its features, such as indicative uniqueness and easy short memory., becomes an import sign of the enterprises, it has business ID function and significnce, it can give its owner vast opportunities and real benefits. In order to pursue the best benefits which keywords access produce, in the process of keywords access registering and using, market competitors'right may produce contradictions between other market comperitors'trademark. In order to standardize the market competition and promote the harmonious and healthy development of keywords access, it is necessary to protect from the point of view law. The article took the Internet Keyword elementary theory as a foundation, interpreted the relations of domain name firms and trademark, then through a case the article analysis the legal protection status then pointed out the Internet Keyword is an new intellectual property, it is necessary and feasibility to protect it from law point, then dicuss two model of protect it from home and abroad;the third,the article analysis the shortage of it from legislation, registration management and judicial practice. At last the article discussed the path select of legal protection of Internet Keyword. From the view point of law to protect the Internet Keyword have an important practice and theory significance.