Trademark And Product Quality

Trademark is an inevitable product when merchandise society developed to a certain degree. The establishing and perfecting of trademark system will exert positive promoting role to social development. There are countless connection between trademark and commodity quality, but in some way trademark is not a guarantee or pronoun of commodity quality, and trademark with high reputation doesn't indicate the commodities with superior quality. Consumers and regulatory authorities have to realize that revoking a registered trademark simply based on product quality is not acceptable. This dissertation aims to analyze the nature of the trademark, and clarify the relationship between trademark and commodity quality. Finally comment on deficiencies in our current trademark law and the product quality control system, and put forward corresponding solutions. The dissertation is divided into four chapters.The first chapter initiated from analysis and generalization the nature of trademark, then reveals the fundamental aim of trademark system which is to protect certain relationship between goods and its producer, which is the premise of protection of the rights and interests of trademark owners or consumers.The second chapter analyzed the relationship between trademarks and the quality of the product, negative the absolute connection and affirm the interrelation between them.The third chapter comment on our current trademark revocation system. Firstly the specific stipulation in the current law of trademark was introduced. Then analyzed and reviewed the system with respect to revoking a registered trademark in accordance with the product quality from two aspects of legitimacy and rationality. Finally, put forward proposal for improving the trademark law.The fourth chapter demonstrated the function of positive and negative impact with respect to the relationship between trademarks and commodity quality. And comment on regulation of advertisement industry which is closely related to trademarks.