From Statement To Conversation-the Development And Transformation Of China's Official Press Secretary System

The press secretary system has a history for more than 100 years. As the globalization proceeds, press secretary as a governmental system in China also taken its development from scraps into the current maturity in 30 years, covering now almost all departments of the country. Especially after the government established a three-layer-press-statement regime including provincial level, state department level and the national level, which regularly holds press conference, news briefing, etc., with specific personnel, locations, as official channels to spread government concerned information, interpret official policies, guide proper public opinions, and communicate with press as well. Guizhou Province gave the rise of online press secretary in 2009 and Communist Party press secretary in 2010, these also indicate that the press secretary as a governmental system is transforming both theoretically and practically.The paper gives a detailed review of the press secretary as a governmental system, and draws conclusions about how the press secretary as a governmental system has been changed as a Communist Party's voice, serving as a attitude based propaganda tool, into a news releasing regime for the general public, serving to channel better communications between the government and the mass, in order to improve the government image, guide public opinions, increase risk dealing competences, and seek for defects. The paper also indicates that the Party press secretary as a governmental system and the online press secretary has qualitatively changed China's press secretary system, which is more mature currently.The paper shows that online press secretary as a governmental system means the national press secretary system has transformed. It adequately shows a healthy interactivity mode that the government and web population share, which generates realistic values for expression of people's wills and public management. Meanwhile, the paper also gives suggestions for the press secretary as a governmental system under development and transformation period. Firstly, it is important to focus on the quality cultivation of press secretary personnels; secondly, it is important to perfect the press secretary as a governmental system with better regulations; thirdly, it is needed to establish an accountability system in pursuit for legal formality; fourthly, it is important to establish online interactive platform for broader channels.