Research On Credit Management About C To C Model In Domestic Auction Website

Online auction is developing rapidly in recent years. But credit problems are existed seriously at the same time, which restricted the further development of online auction. Through looking up domestic and international relevant documents, this article analyses the present research condition and tendency on the civil and external management in online auction and researches on three auction websites in our country, namely, www.ebay.com.cn, www.taobao.com and cn.auctions.yahoo.com and analyses the participants'credit management methods on the auction websites under the C to C mode during the online auction. In this article, the author puts forward ten key factors which influence the establishment of the credit relation in online auction, and carries out specific researches on the methods of personal credit management and its effects on this basis. This article points out that the combining use of the three credit management methods, which include the personal credit evaluation model, the real name authentication and the security payment tools, is the key to success of the use of credit management on the auction website. Focusing on the analyses of the use and its validity of the personal credit evaluation model, this article points out its defects and offers some suggestions. The three auction websites studied in this article occupy more than 90% of the market share in our country, their cases are very typical. The outcome...