Marketing Environment And Countermeasure Research Of Sichuan Hongji Building Material Company

With the unprecedented development of the architecture industry of China,the demands for the waterproof material are keeping rising. The number of the suppliers is great while the quality of service is different. At Present the Domestic waterproof market shows the characteristic of buyer market. At the same time,the behaviors of the customers are maturating. For the manufacturers of the waterproof material,the demands of the user's are the center of the enterprise's marketing. only the customers,needs for Products,Prices,Purchasing channels,services are well satisfied,can the enterprises get their existing and development. This Paper makes HONGJI Company marketing for the waterproof material the study object and the research content. It Probes into the marketing content of HONGJI Company from the theory and Practice,sequentially finds out the way out for the development of HONGJI Company . On the basis of the characteristics of industrial Products,this Paper studies the marketing activity of HONGJI Company all 一roundly by starting with the aspects of Products,Prices,sales Promotion,channels and the satisfaction of the users. This Paper subdivides the target market of HONGJI Company through analyzing the marketing environment of waterproof market and the characteristics of the HONGJI Company. Therefore it makes corresponding marketing strategy , according to the target market characteristics of demand and the Purchase. To realize the marketing strategy, this Paper makes other measures that the managers can reference. What this Paper studies is not only of guiding and Practical application significance for the HONGJI Company's marketing for the waterproof material, but also be of reference for the kindred company.