Research Of Agricultural Standardization In Fujian Province

At present, the agricultural development of our country is constrained by resource, market demand and environment. On one hand, agricultural products supply has turned from being in shortage to a basic balance in total amount, and after our country joins WTO, the agricultural products will face the fierce international market competition, and market demand is larger and larger to the engagement which agriculture will be developed; On the other hand, with the abuse of chemical fertilizer and agrochemcals, the agricultural ecological environment worsens sharply and harmful substances remained in agricultural products increase constantly, thus impair agricultural product quality and the improvement of its benefit, restricting the sustainable development of ecological agriculture too. Implementing agricultural standardization, which help resources be utilized effectively, rationally and sufficiently, is of great meanings to strengthen international competitiveness of agricultural products, ensure people in good health, protect ecological environment, and raise farmers' income.Based on the theories of agricultural standardization, this article analyzes the actuality of agricultural standardization in Fujian province. And then finds the factors that have deep impact on the agricultural standardization behavior of fanner, which includes the factors of farmer, government and the market. At last, it puts forward some countermeasures and suggestions to promote the agricultural standardization in Fujian, aimed to strengthen the competitive advantage of agriculture.