The Whole Distance Plans Study On Changchun Real Estate Item

With the drastic progress of the real estate market and the improvement of the people's life level, the investment sum on the estate development is bigger and bigger. But, in the same time, amount of the empty houses increases all the time, a lot of money overstocked is more serious. There are many reasons the important reasons are the developer's operating experience and ability to operate item.This paper used a practical case—the famous Jing-Yue, made a systematic study about the whole distance plans study on Changchun real estate. It deeply studied many aspects, such as market research, analyzing advantage and disadvantage of the item, market position of the item, design suggestion, marketing extension strategic making , advertisements plan making, and cost efficiency analysis. To gain tight entirety of layer upon nearer layer and provide a systemic, overall, detailed and accurate guiding suggestion and operating project for the successful development of the item.This paper first analyzed the whole distance marketing plans, expounded background of the study, then, analyzed the Changchun real estate market and regional real estate market of the item, established the goal market, furthermore made a market location from the some aspects, such as goal customers, appearance, landscape, quality etc, and proposed many suggestions including the item name, design and construction of the landscapes, life administration, kit facilities and intelligence system etc .It analyzed how to ensure the success of the item in the market, including the advertisement opening, medium integration, and expansion arrangement etc . At last, made an economic analysis of the item, proved the feasibility of the item.The study result of the paper not only plays the decisive role, but also possessed much reference value to the progress and construction of ChangChun city, as well as developers' investment decision making in the future days. In the meantime, it also plays the promoting roles in many aspects on the operation and administration of real estate development enterprises .