Study And Discuss On Integrated Marketing Strategy In China Resources Blue Sword Chengdu Company

In recent years, Chinese beer market has been opened by capitals from international brewery magnates. A new upsurge of jonit-venture or merge has been initlated.except YANJING Beer, joint-venture has been carried out in famous domestic enterprises such as TSINGTAO Beer, China Resources Beer, Harbin Beer, Chongqing Beer, Zhujiang Beer, Jinwei Beer, Lhasa Beer and so on. Getting capitals and management practices, these enterprises expanded their markets one after another, which leads to a grimmer competition in domestic beer industry. Aftre joint venture of China Resourees and Blue Sword has been finished, the profitability of Sichuan beer market stood the first three places of domestic district beer markets within three years in succession. The attracting cake became the aim of many beer enterprises."The man who occupies Chengdu...