Talk About Brand Protection

The brand is an item of very important intangible assets, good brand especially famous brand , famous trade mark ,etc. have extremely high brand value, it is a sum of enormous wealth of enterprises. However, the case that those known brands are encroached on happens occasionally , this not merely makes enterprises suffer enormous losses, have interfered the operation order of market economy seriously too. In order to make enterprise's own enormous intangible assets and valuable wealths not infringed , must set up a whole set of effectual tactics , protect the brand effectively.More and more people have already realized , it has already not merely been enterprise's own thing that the brand is protected, it is a thing of the whole society even more, it is an comprehensive and extremely strong system engineering, need to mobilize the strength of the whole society, this include protection , protection , protection , consumer and protection of law of government of public organization numerous strength of media. This text on the basis of the thing that carry on the theory to analyse to the brand , direct of our country brand protection current situation of against, put forward and define meaning and necessity that brands protect, and combine U.S.A. , Japanese advanced experience in brand protection, have offered the suggestion of strengthening the countermeasure that the brand protects from the enterprise and government two respects. This text divides four parts altogether. I. Brand meaning , characteristic and type. The brand is producer , the operator , for its products of identification , in order to be different from the rival, convenient consumers know but the remarkable mark that adopts. Its function behaves in three aspects, first help products to participate in the market competition; Second help to improve product quality and corporate image; Third help to protect consumer's interests. Its characteristic is shown as the brand exclusivly, it is invisible resource, brand of enterprise that is it have sure risk and uncertainty , representation nature , person who expand , etc. to transform. And can divide it into different kind according to different standard. II. The intension that the brand protects and mistaken idea in brand protection of enterprise of our country. What is called brand protect, owner, legal to use people's brand to implement the protective measure of the qualification in brand, in case Fan come from infringement and tort of various fields, including the management of the brand is protected, brand legal protection and society of the brand protect three components . U.S.A. and Japan have both offered the experience that is worth using for reference to us in brand protection. And our country still stores and protects misplaces , protects and strengthens mistaken ideas , such as joint-venture ,etc. excessivly and blindlying in this respect at present. â…¢. The brand suiting enterprises of our country protects the tactics. Implement the strategy of brands, build the environment of brands , strengthen brands to protect, will contribute to the sustainable development of the enterprises of enterprises of our country even more. Consumers are enterprise's brand operator's God, want to regard market as the centre, meet the consumer demand in an all-round way. Quality is the soul of the brand, the high-quality brand often has higher market share. On the contrary, the popularity of a brand is very high, but its product quality goes wrong, he will reduce the image of brands greatly , will make the brand damaged. No matter it is at first how to be suitable in the localization on the market of a kind of brand, but often the change because of the consumption trend later, the change that consumers' interest changes , has a partiality for the transformation and occupation rate of market has to reorientate or implement the difference tactics to it. Should pay attention to the protection of the brand trade mark, register the trade mark in time, in order to prevent others from encroaching right it isthe wise move. It is another important respect of protecting the brand too to stop obscuring. Use brands to expand the tactics correctly, defend the brand position . â…£. The brand society which the country should adopt protects the tactics. The brand is protected not only the things of enterprises, it is a thing of the whole society even more, is an comprehensive and extremely strong system engineering, need to mobilize the strength of the whole society, carry on the joint efforts over a long time. This include protection , protection , protection , consumer and protection of law of government of public organization numerous strength of media. The government protects and has extremely important function to the brand as the national administrative organ, should recommend encouraging and promoting brands to protect actively in policy , planning , outline first, should strengthen the administrative law enforcement agency, perfect the management of the famous trade mark, the government can utilize the macroscopical policy and function advantage of macro-management effectively , lead and organize enterprise not to is it create activity of famous brand to launch , summarize brand-name and high-quality enterprise create experience of famous brand, is it exchange and popularize to go on , make flower of famous brand is it hold to open out , thus promote famous brand strategy to be implemented better. The governments and affiliated relevant functional departments should all fulfil one's own duty conscientiously , strengthen the management to the market , will set up strict inspection , inspection system to all kinds of goods, cooperation, attack the fake and forged illegal activity in accordance with the law, punish the person who makes false fake traffic severely in accordance with the law. The brand is a foundation of implementing famous brand strategy, it must introduce the legal system track to want the effective protection brand, market economy is the legal system economy in a sense, the protection of the brand, it was the protection of the law that stood in the breach, it is a sun shade of the brand. The legal protection including legislating and administration of justice...