Competition Analyzing On China Heavy-duty Truck Market

Heavy-duty truck market in china has been growing up rapidly from 1999. From 2002 to 2004, the growth is going up strongly. The scale of the heavy-duty truck is from 280000 units to 390000 units, the amplitude is the largest in Chinese auto industry. With the growing up of the auto industry all over the world, some international auto corporation begin thinking much of the development of heavy-duty truck industry. Coming with the complicated and strong circumstance to Chinese heavy-duty truck industry. It becomes a problem for Chinese heavy truck industry! Now the effective developing approach is just to dig over and analyze compete intelligence completely and correctly, in order to find out what challenge and intimidate our Chinese heavy-duty truck industry face now and what developing opportunity we will meet with in the future, accordingly to adapt and catch hold of the developing opportunity and find out the perfect stratagem to develop our heavy-duty truck industry. According to macroscopically economic, our country continue to bring active finance policy and monetary policy into effect, the GDP increasing speed keep on 9.5% on 2004; all these show that economy growth is in the condition of immanence strong power, bloom investment requirement and bloom consume, Chinese economy still flourish. Accordingly, together with the development of oil and mine exploitation, water and electricity project, forest employer, road and city construction, heavy-duty truck will keep on well selling. Investigation on the competitor includes the investigation on the future target and existing tactic, also on estimate competitor and our latency capacity. But what is competing circumstance for enterprises? It is a kind of community potencies summation, which can affect the management capacity and develop business activity successfully on target market. It can touch economical, political, technological and culture field. Every complication influence each other and change incessant,enterprises should realize and grip the competition circumstance status of the target market and adjust managing stratagem and managing mode to get more opportunity. And competition policy means the artifice and means that the enterprises adopted in order to get their economic benefit from the collective market. Generally, the difference between the competition witting and other witting as follows: specific pertinence; strong antagonism; authentic science; altitudinal resourcefulness and effective practicability. There are 23 enterprises producing heavy-duty truck in china, they are china first automobile group, Dongfeng Automobile Corporation, china heavy-duty truck company limited, Chongqing heavy-duty truck company limited, Shanxi heavy-duty truck company limited and Beijing automobile industry stock company limited. Jiefang and Dongdfeng are most famous brand in china medium-sized truck market, and china heavy-duty truck company limited, Chongqing heavy-duty truck company limited and Shanxi heavy-duty truck company limited three group are in the head of the heavy-duty truck market. Jiefang and Dongfeng become more feebleness in heavy-duty truck market now, there are no relevant heavy-duty truck production which can meet the requirement when the heavy-duty truck market requirement grow, the only way is to improve the product performance to adapt the changing market requirement. The truck production is going mature in China; the product is belonging to middle and lower level product. Compare to the similar product overseas, we have to improve our manufacture technology, and equipment. The dependability, speed ability and driving power are much lower; also we have high yawp, poor inner decorating, little technical equipment (power window, rearview mirror, abs and bumper) and less security.Being customization is the developing aspect for truck production all over the world. With the constant development of the society economy and particularity of the social work dividing, it turns to be a direction that the truck should be more and more professional so that the proportion of the special-use vehicles will be stronger. All these ask us to provide more and more special-use vehicles to meet the requirement. There are two main field in the future according to the "fifteen"plan, one is the construction and service for garden city and the other is the transportation and the management of high road. FAW have sold 130,000 units heavy-duty truck in year 2004, the market rate reach to 36%,it has been the champion for 7 years in this area. It is the first time for Dongfeng commercial vehicle co. Sold 100000 units heavy truck in 2004. Zhongqi china sold 45000 units in 2004;sells earning is RMB 22600000000.Beiqi Ouman sold 33000 units in 2004,network service 360 point, 213 franchisers。Shanxi heavy sold 20400 units in 2004. Chongqing heavy Hongyan co. Sold 18000 units in 2004. At present, the most compact relationship with heavy truck market is coal, steel, concrete, food, oil, freight turnover, capital asserts and etc vocation, these vocation's status influence transportation market, accordingly, influence middle and heavy truck market development. Since 2004-6-20, a three years father of over loading limit began in china, the great change of market is: fall short of road transport ability; the quantity of single truck reduced; the cost rise,the average rise by 50%;greatness tonnage vehicles are welcome,market demand change to excessive axis vehicle and tractor-semi trailer rapidly, bring on a hot demand of heavy vehicles, a new market circs has come into being. The rule "GB1589/7258——2004"enforce comprehensive since 2005-4-1, the father of over loading is from 2004 to 2006,so,2005—2006 the rule and the administer of road transportation also will be stringent. With the advanced management...