| As garment industry booming development in the our country, the biggest garment export business enterprise of JILIN province-JF clothing import and export company but faces the unprecedented local competition pressure. For this business enterprise in the transformation currently to say, how around the company does the strong and total target of your work to establish a reasonable competition strategy, turn round with this current disadvantageous of competition situation, it is very important meaning doubtless. This thesis is total to be divided into three parts: Chapter 1, Carried on the analysis to the exterior market environment of the JF garment import and export company. From the great environment of the global clothing export market last analysis, doubtless to our country of clothing export the business enterprise is very beneficial. The clothing of China exports the sum to have already continued the 10-year to reside the first in the world, anticipating till 2008, our country the clothing export the total amount and will have to 50% of the total amount of world, and this kind of advantage still will keep on in compare long time. Basic reason in our cost advantage: our country owns the ample and cheap labor force resources; Perfect clothing industry chain; abundant material resources. In addition, because of our country joined into the WTO, the all kinds of clothing product export quota will be cancelled at 2005, our clothing product will acquire bigger market quota 60% at least. This situation that makes clothing exported the business enterprise to be speed the development. From the local market environment last analysis, the JF garment import and export company faces the very serious competition. Use the 5 kinds of competition ability model, analyzed to be like such trade a clothing of the JF garment import and export company to export the business enterprise to compete the situation at domestic market. Through the analysis: The threat of the competition, new entrant of the business enterprise inside the industry, purchase this several aspects of the negotiation pressure of the company and supplier, all make this industry competition be much intense. The next, through to analysis the national garment export business enterprise 100 rank, and the characteristics and related content analysis, discovered some key successful factor for a company in this industry: A good position of geographical, business and manufacturing combined, have modern business enterprise management system and procedure. These analysis support us to establish competition strategy for our company. Chapter 2, Show out JF company competition's strength and weakness. Pointed out JF company the first advantage is:(1)Because be engaged in the garment exporting business early, make business enterprise obtained on lot of customer resources and talented person's resources . (2)right now central government pushing support policy to northeast, the provincial government of JILIN already listed the clothing industry on next development schedule, the all theses are policy opportunity, could accelerating the development. Through with the value chain analysis in the company and study whole industry, found out the existent weakness of the JF company: (1)Produce is weak with the marketing link, especially in producing the link direct influence business enterprise of existent imperfection further development.(2)Lack of unify and efficient management.(3) financial problem from our own funds shortage. Chapter 3, Set up a JF garment import and export company the competition strategy of next stage. Want to adopt the cost-leader the strategy first. Decline cost not only can support the enterprise can adopts the low price strategy to attract customer then extend the market quota, but also can increases the total profits. There are three detail project: (1) The integral strategy combined share exchange. (2)Pass the perfect our modern management system, decline with the enterprise cost so as to improve efficiency.(3)Pass at follow the flourishing region of the sea clothing industry to establish the sale and purchase cent company etc. method, improve the geography position to bring of limit sex, thus lower the business cost. Next we should adopt the focus strategy. Because the our enterprise has no enough resources and abilities into currently more segmentation market, so this strategy is suitable for JF company:(1)Work well big customer's marketing. How to use well exist customer resources that is very important.(2)to develop the kind of product with advantage of local region. Through the analysis to the existing...
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