Cost Leadership Strategy Research Based On The Analysis Of The Value Chain

Though enterprises of our country have already broken away from the constraint of planned economy, the current situation with high costs, with low benefit has been perplexing most enterprises all the time, the question of the cost has already become bottleneck restraining development of enterprise of our country. On the management strategy level, enterprises of our country have never formed effectual strategy, have only used some simple competitive strategies similar to the price war, it has been already difficult to realize the set objective , can't promote the competitiveness of enterprises either. At the same time enterprises of our country still continue to use the analytical method of the traditional cost on the office procedure of the cost, can't already meet the strategic demand of management of the cost of new economic era.As the competition grows in intensity in the world, the cost has already become the key factor of decision enterprise's competition success or failure, cost manage in strengthen enterprise status of the competitiveness add conspicuous too. The management theory of the cost has been already ripe day by day abroad, and the research about the strategy of the cost of our country is also at the starting stage. The cost strategy have not really involved how to realize the strategic management of the cost through the concrete and feasible method, especially combining the analytic approach of the value chain will carries on research and has not gone on to the cost leadership strategy yet.This text proceeds from visual angle of enterprise's competitive strategy, the theoretical foundations of the cost leadership strategy and value chain analytic approach that the system has been explained , draw lessons from the advanced strategic cost management theory abroad , has carried on network analysis to enterprise's cost leadership strategy and enterprise's value chain and further investigate, and has announced the relation between value chain analysis and cost leadership strategy further. And use the analytic approach of the value chain to the leading implementation way of the cost: Have constructed two kinds of methods and carried on overall analysis and studied again in optimization cost reason and value chain, have probed into the way of forming based on cost competition advantage of the analytic approach of the value chain. Finally, some mistake in the cost leadership strategy that appear know deep analysis as to of our country enterprise practice, take successful experience of the cost leadership strategy of group of Glanz as an example, has pointed out some questions that enterprises of our country should pay attention to in the course of implementing the cost leadership strategy.The research of this text is developed to enterprises of our country under the guidance of correct theory, especially there are very great realistic meanings in new development chance to that small and medium-sized enterprises.