Southwest Of China Aviation Oil's Low-cost Implementation Of The Strategy Conditions And Countermeasures

For over a long period of time, China aviation oil plants market having been a monopoly market which has a strong influence of planned economy. With entering into WTO, the voice is rising, which request to open China aviation oil market and establish competition system. Face the increasing competition, it is more important that the aviation oil supply company will succeed in achieving strategic object.The object of the study in this text is Southwest branch of China aviation oil supply corporation.The content of the study in this text is: aiming at the low cost strategy of Southwest branch of China aviation oil supply corporation, applying the principle, method and knowledge of strategic management and economics of strategy, such as strategy theory, the drive force factor of control cost, value chain theory and task cost accounting analysis, analyzing the condition of the company. The paper consists of four parts.The preface introduces the background, the object, the aim of study, and the primary research method and the way of thinking in the thesis.Chapter One is the background introducing of Southwest branch of China aviation oil supply corporation.Chapter Two is the strategy cost analysis of Southwest branch of China aviation oil supply corporation.Chapter Three is the countermeasure to imply the low cost strategy of Southwest branch of China aviation oil supply corp.The main contribution of the thesis is: the first special article which applies the principle of strategic management and economics of strategy to analyses strategy implementation of the low cost strategy. The thesis carries through analysis by a lot of true data and brings forward much advice. The thesis can help Southwest branch of China aviation oil supply corporation to succeed in implying the low cost strategy, and offer some uses for reference for other aviation oil supply companies in China.